Trump and Media Addiction

The reason Facebook and Twitter are addictive is that they operate on variable reward schedules. Sometimes you get 10 Likes, sometimes 100, sometimes none. Rats will run mazes much faster when rewarded variably than when consistently rewarded. Gambling, guys that don't call when they say they will, social media all trigger the addictive response. And Trump is an active addict of outsized proportions with the impulse control of a gnat. Imagine him at work? Yes, another reason ‪#‎neverTrump‬.